Murf AI vs Retell AI

A side-by-side look at Murf AI and Retell AI — pricing, features and where each one wins. Both are reviewed independently on Curata AI.

Murf AIRetell AI
SummaryEnterprise-grade AI voice platform for professional voiceovers, voice cloning, dubbing and voice APIs.Developer-first voice AI platform for building AI phone agents with pay-as-you-go pricing and no commitments.
PricingFreemiumFreemium
CategoryVoiceVoice
PlatformsWeb, APIWeb, API
Key features
  • AI Text-to-Speech
  • Voice Cloning
  • AI Dubbing
  • AI Translation
  • Voice Changer
  • Voice Over Video
  • Voice API
  • Studio Workflow
  • Team Collaboration
  • Multi-Language Voices
  • Slide & Video Sync
  • Commercial Usage Rights
  • Pay-as-you-go voice and chat agent pricing
  • Call transfer, appointment booking and knowledge base integration
  • Post-call analysis and AI quality assurance
  • Webhooks and API access
  • Pre-built agent templates with simulation testing
Pros
  • Large library of natural-sounding AI voices for business and creative use
  • Studio workflow simplifies voiceover production for video and e-learning
  • Voice cloning, dubbing and translation support global content strategies
  • Developer-friendly API for embedding voice into software products
  • Team plans and collaboration features for agencies and enterprises
  • Free tier makes it easy to test voices before committing
  • Strong for professional use cases like training, marketing and podcasts
  • No commitments or annual contracts on the pay-as-you-go plan
  • $10 in free credits to start building immediately
  • 20 concurrent calls included at no extra cost
  • Simulation testing tools for validating agents before launch
Cons
  • Voice cloning and advanced features are locked to higher-tier plans
  • Credit-based pricing can become expensive for high-volume production
  • Not always as cutting-edge as ElevenLabs for the most realistic voice cloning
  • Some niche languages and accents have fewer voice options
  • Per-minute pricing varies by model/voice choice, making costs harder to predict upfront
  • Enterprise-grade compliance features require the custom Enterprise plan
  • Smaller integration ecosystem than larger platforms

Which one should you choose?

Murf AI

Best for: Content creators, course creators, marketers, podcasters, businesses and developers who need professional AI voiceovers.

Retell AI

Best for: Developer-first voice AI platform for building AI phone agents with pay-as-you-go pricing and no commitments.

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Read the full Murf AI review

Murf AI is an enterprise-grade AI voice platform built for creating professional-quality voiceovers at scale. Its core products include AI Text-to-Speech, Voice Cloning, AI Dubbing, AI Translation, Voice Changer, Voice Over Video and a robust API. The platform is designed for content creators, course creators, marketers, podcasters, businesses, voiceover artists and developers who need natural-sounding AI voices for videos, e-learning, podcasts, marketing, presentations and software products. Murf's studio workflow makes it easy to sync voiceovers to slides and video, while its API lets developers embed lifelike speech into applications. A free tier lets users test the voice library, and paid plans unlock higher usage, voice cloning, dubbing, translation and team collaboration features.

Read the full Retell AI review

Retell AI lets teams build AI voice agents for customer support, sales and appointment scheduling without long-term contracts. Pricing is pay-as-you-go — roughly $0.07-$0.31 per minute for voice agents depending on model and voice choice, plus around $0.002+ per message for chat agents — with $10 in free starter credits and no commitment required. Twenty concurrent calls are included free, with extra concurrency billed per line. An Enterprise plan adds custom volume pricing, a dedicated stable server, HIPAA/BAA support, SSO and role-based access control for regulated deployments.