PlayHT vs Retell AI

A side-by-side look at PlayHT and Retell AI — pricing, features and where each one wins. Both are reviewed independently on Curata AI.

PlayHTRetell AI
SummaryAI voice generator and cloning API — acquired by Meta in 2025 and fully shut down.Developer-first voice AI platform for building AI phone agents with pay-as-you-go pricing and no commitments.
PricingPaidFreemium
CategoryVoiceVoice
PlatformsWeb, APIWeb, API
Key features
  • Text to Speech (historical)
  • Voice Cloning (historical)
  • Developer API (historical)
  • Pay-as-you-go voice and chat agent pricing
  • Call transfer, appointment booking and knowledge base integration
  • Post-call analysis and AI quality assurance
  • Webhooks and API access
  • Pre-built agent templates with simulation testing
Pros
  • Was well-regarded for voice cloning and API pricing before shutdown
  • Large historical user base (40,000+ accounts) before Meta's acquisition
  • No commitments or annual contracts on the pay-as-you-go plan
  • $10 in free credits to start building immediately
  • 20 concurrent calls included at no extra cost
  • Simulation testing tools for validating agents before launch
Cons
  • Fully shut down as of December 31, 2025 following Meta's acquisition of the PlayAI team
  • All accounts, voice clones and audio were permanently deleted with no migration path
  • No longer available to sign up for or use in any form
  • Per-minute pricing varies by model/voice choice, making costs harder to predict upfront
  • Enterprise-grade compliance features require the custom Enterprise plan
  • Smaller integration ecosystem than larger platforms

Which one should you choose?

PlayHT

Best for: AI voice generator and cloning API — acquired by Meta in 2025 and fully shut down.

Retell AI

Best for: Developer-first voice AI platform for building AI phone agents with pay-as-you-go pricing and no commitments.

Read the full PlayHT review

PlayHT (PlayAI) was an AI voice generator offering text-to-speech, voice cloning and a developer API, historically priced around $39/month (Creator) and $99/month (Pro) with a limited free tier. Meta acquired the PlayAI team in July 2025, absorbing it into its Superintelligence Labs division; the API went offline within weeks, and the platform was permanently shut down on December 31, 2025, with all accounts, voice clones and audio deleted with no migration path. It no longer operates as a product — this listing exists so readers searching for a PlayHT alternative land on accurate, current information rather than stale marketing copy.

Read the full Retell AI review

Retell AI lets teams build AI voice agents for customer support, sales and appointment scheduling without long-term contracts. Pricing is pay-as-you-go — roughly $0.07-$0.31 per minute for voice agents depending on model and voice choice, plus around $0.002+ per message for chat agents — with $10 in free starter credits and no commitment required. Twenty concurrent calls are included free, with extra concurrency billed per line. An Enterprise plan adds custom volume pricing, a dedicated stable server, HIPAA/BAA support, SSO and role-based access control for regulated deployments.