Pricing breakdown
Murf AI Pricing (2026): Plans, Dubbing Credits & API Rates
A clear-eyed look at Murf AI pricing for 2026 — what the Free plan actually includes, how the Studio subscription tiers stack up, how AI Dubbing credits are consumed, and what the Voice API costs per character and per minute. For the full feature verdict, read our Murf AI overview and rating and see how it stacks up in Murf AI vs ElevenLabs.
Table of contents
Pricing overview
Murf AI actually runs three separate pricing systems depending on what you use. The Studio product (voiceover creation, voice library, video sync) is a seat-based subscription with a monthly voice-generation time budget. AI Dubbing runs on a standalone credit system billed per minute per dubbed language. The Voice API is pure usage-based pricing billed per 1,000 characters or per minute. Because pricing changes over time, treat the figures below as a snapshot and confirm current numbers on the official Murf pricing page before subscribing.
Free plan
The Murf AI Free plan needs no credit card and gives you 10 projects and 10 minutes of voice generation on 1 editor seat — enough to sample the voice library and see if the Studio workflow fits your process. It effectively trials Business-plan features, but downloads and commercial usage rights are both locked until you upgrade, so the free tier is for evaluation rather than shipping finished work.
Studio plans
| Plan | Price | Best for | Highlights |
|---|---|---|---|
| Free | $0/month | Testing voices before committing | 10 projects, 10 minutes of voice generation, 1 editor seat. Trials Business-plan features with no downloads and no commercial rights. |
| Creator | $19/mo billed annually ($228/yr) or $29/mo billed monthly | Individual creators and freelancers | 100 projects, 24 hrs/year of voice generation, all 200+ voices and multi-native voices, unlimited downloads, Canva integration, commercial rights. |
| Business | $66/mo billed annually ($792/yr) or $99/mo billed monthly | High-usage business and e-learning teams | 500 projects, 96 hrs/year of voice generation. Everything in Creator, plus business license, emphasis/variability controls, "Say It My Way" pronunciation overrides, PowerPoint integration, audio-to-text and Windows app voices. |
| Enterprise | Custom — contact sales | Large orgs needing scale, security and support | Unlimited projects, voice generation and custom editor seats. Everything in Business, plus AI translation, SSO, no training on your data, MSA, IT security assessment, PO & invoicing, custom voice clones (add-on) and a dedicated customer success manager. |
Prices verified July 2026. Always confirm the latest figures on the official Murf AI pricing page.
AI Dubbing pricing
Dubbing is billed separately from Studio seats, at 2 credits per minute of audio per dubbed language — so a 10-minute video dubbed into 3 languages costs 60 credits.
| Tier | Price | Detail |
|---|---|---|
| Free trial | 100 credits | 2 credits per minute per dubbed language, standard support, 2 projects at a time. |
| Pay as you go | From $0.25 / credit | No watermarks, 5 projects at a time. Cost scales with file duration × number of dubbed languages. |
| Enterprise | Custom — contact sales | QA-assured dubbing, volume-based discounts, dedicated support, unlimited projects, sharing & collaboration, SSO. |
Voice API pricing
Developers embedding Murf's voices into apps, IVRs and games pay per use rather than per seat. Early-stage startups can also apply to Murf's incubator program for $1,500 in free API credits over a 3-month period.
| Endpoint | Rate | Detail |
|---|---|---|
| Text-to-Speech (real-time / conversational) | $0.01 / 1,000 characters | Optimized for voice agents — sub-130ms time-to-first-audio. |
| Text-to-Speech (studio-quality) | $0.03 / 1,000 characters | Higher-fidelity synthesis for multimedia and expressive voiceovers. |
| Voice Changer | $0.10 / minute | Transforms input audio into a chosen AI voice. |
| Translation | $0.02 / 1,000 characters | Localizes text content across supported languages. |
Who should upgrade
- • Freelancers and solo creators who need commercial rights and unlimited downloads (Creator).
- • Teams producing high-volume training, marketing or e-learning voiceovers (Business).
- • Organizations needing SSO, custom voice clones, MSAs or dedicated support (Enterprise).
- • Podcasters and video teams localizing content into multiple languages (AI Dubbing).
- • Developers embedding TTS or voice changing directly into a product (Voice API).
Is Murf AI worth it?
Against hiring a voice actor per project, even the Business tier pays for itself quickly for teams publishing training videos, courses or marketing content on a recurring basis. The value case weakens if your volume is low and occasional — the Free or Creator plan covers that — or if your workflow needs the most expressive, cutting-edge voice cloning, where ElevenLabs is generally considered stronger. See our Murf AI vs ElevenLabs comparison for that trade-off.
Frequently asked questions
Is Murf AI free to use?
Yes. The Free plan needs no credit card and includes 10 projects and 10 minutes of voice generation, plus a trial of Business-plan features. Downloads and commercial usage rights are locked to paid plans.
How much does Murf AI cost per month?
Studio plans start at $19/month (Creator, billed annually) or $29/month billed monthly. The Business plan is $66/month billed annually or $99/month billed monthly. Enterprise is custom-priced.
Does annual billing save money on Murf AI?
Yes — Murf discounts annual billing by roughly a third versus paying monthly (Creator: $228/year vs $348/year monthly; Business: $792/year vs $1,188/year monthly).
How does Murf AI Dubbing pricing work?
Dubbing runs on a separate credit system: 2 credits per minute of audio per dubbed language. New accounts get 100 free credits, then pay-as-you-go pricing starts at $0.25 per credit. Enterprise volume discounts are available.
How much does the Murf Voice API cost?
The API is usage-based: $0.01 per 1,000 characters for real-time/conversational TTS, $0.03 per 1,000 characters for studio-quality TTS, $0.02 per 1,000 characters for translation, and $0.10 per minute for the Voice Changer.
Does Murf AI offer startup discounts?
Yes. Murf's startup incubator program gives eligible early-stage startups $1,500 in free credits for a 3-month period.
Which Murf AI plan includes voice cloning and AI translation?
Custom voice clones are an Enterprise add-on. AI translation on the Studio side is included from the Enterprise tier; translation is also available a la carte through the Voice API at $0.02 per 1,000 characters.
Can I cancel a Murf AI subscription?
Yes, Studio plans are billed monthly or annually and can be managed or cancelled from account settings. Confirm current cancellation and refund terms on the official Murf pricing page before subscribing.