Frase
AI content platform that researches, writes, optimizes and monitors content to rank on Google and get cited by AI search engines.
CurataHub Score
Score: Expert Review Pending
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TL;DR
- What it does
- An AI content platform covering research, writing, SEO optimization, publishing and monitoring — including AI-visibility tracking for citations in ChatGPT and Perplexity.
- Best for
- Content and SEO teams who want one platform for the full content workflow instead of stitching together separate research, writing and optimization tools.
- Price
- Freemium — 7-day free trial (no credit card), paid plans from $39/month billed yearly, with most in-house teams landing around $103/month on the Professional tier.
- Verdict
- A genuinely full-workflow content platform with real enterprise customers and a strong 4.8/5 rating — the autonomous-publishing feature is still maturing, so treat it as an assist, not a fully hands-off system yet.
About Frase
Frase is a content platform that covers the full workflow — research, writing, optimization, publishing and monitoring — aimed at ranking on Google and getting cited by AI search engines like ChatGPT and Perplexity. It includes AI visibility tracking across LLMs, ranking-decay detection, a CMS (FraseCMS) and autonomous publishing features. It's used by enterprise customers including Oracle, Coursera, Under Armour and GitLab, and by public-sector clients such as the City of Portland.
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Best use cases for Frase
Research and draft content in one place
Move from research to a draft without switching to a separate writing tool.
Optimize for both Google and AI answer engines
Track and improve visibility for traditional search rankings and AI citations (ChatGPT, Perplexity) together.
Catch ranking decay before it costs traffic
Use ranking-decay detection to flag content that needs a refresh before it loses significant search traffic.
Key features, explained
- Content Research & AI WritingCovers the research and drafting stage in the same platform used for optimization and publishing, rather than a separate tool per step.
- AI Visibility Tracking Across LLMsExtends beyond traditional SEO to track whether content gets cited by AI search engines like ChatGPT and Perplexity.
- Ranking-Decay DetectionFlags content whose search rankings are declining, so teams can refresh it before traffic drops significantly.
- Autonomous PublishingA newer feature the vendor itself describes as needing to earn trust over time — not fully hands-off yet.
Who Frase is best for
Frase is best suited for growth marketers, SEO specialists and content teams running campaigns at scale. Explore more marketing AI tools on Curata AI.
More features
- ✓SEO Content Optimization
Platform
Pros
- +Covers the full content workflow (research, writing, optimization, publishing, monitoring) in one platform
- +4.8/5 aggregate rating across G2 and Capterra
- +Enterprise and public-sector customers (Oracle, Coursera, Under Armour, GitLab, City of Portland) suggest real-world reliability
- +Confirmed affiliate program: 30% recurring commission for 12 months on referred customers, rising to 40% after 40+ referrals
Cons
- −No visible migration assistance for teams moving existing content into the platform
- −Autonomous publishing is explicitly described by the vendor as still needing to earn trust over time — not a fully hands-off feature yet
- −Professional-tier pricing (around $103/month for most in-house teams) is a jump from the $39/month entry price
Final verdict
- Strengths
- Covers the full content workflow in one platform, has real enterprise/public-sector customers, and a confirmed, generous affiliate program.
- Weaknesses
- No visible content-migration help, and the newer autonomous-publishing feature is still maturing by the vendor's own description.
- Recommended for
- Content and SEO teams who want research, writing, optimization, publishing and monitoring in one place.
- Overall
- One of the more complete content-workflow platforms in this space, backed by real enterprise usage — a strong pick if the all-in-one workflow matters more than picking best-in-class point tools.
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Frequently asked questions
Is Frase free?
There's a 7-day free trial with no credit card required, but no permanent free plan — paid plans start at $39/month billed yearly.
How much does Frase cost?
Plans start at $39/month (billed yearly); most in-house teams and agencies land around $103/month on the Professional tier.
Does Frase track AI search visibility, not just Google rankings?
Yes — it includes AI visibility tracking across LLMs like ChatGPT and Perplexity, alongside traditional Google ranking and ranking-decay detection.
Does Frase have an affiliate program?
Yes — 30% recurring commission for 12 months on referred customers (including renewals and upgrades), rising to 40% after 40+ referrals. There's also a separate white-label Frase Answers partner program for agencies.
Is autonomous publishing fully hands-off?
Not yet, per Frase's own description — the feature is stated as needing to earn trust over time, so treat it as an assist rather than a fully autonomous system.
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