Appy Pie vs Bubble

A side-by-side look at Appy Pie and Bubble — pricing, features and where each one wins. Both are reviewed independently on Curata AI.

Appy PieBubble
SummaryNo-code app builder from Appy Pie LLP — turn a prompt or template into a native mobile app and publish it to the App Store and Google Play.Mature AI + no-code platform for building web and native mobile apps, backed by 8,000+ plugins and usage-based pricing.
PricingPaidFreemium
CategoryCodingCoding
PlatformsWeb, iOS, AndroidWeb, iOS, Android
Key features
  • AI Prompt & Template App Creation
  • Native iOS & Android Apps
  • Publish to App Store & Google Play
  • Push Notifications
  • Unlimited Bandwidth & Hosting
  • App Analytics (Google Analytics)
  • White-Label App (add-on)
  • First-Time Submission Support
  • AI App Generator (Copilot)
  • Visual Drag-and-Drop Editor
  • Relational Database
  • Native Mobile Apps (iOS/Android)
  • Workload Unit (WU) Pricing
  • 8,000+ Plugin Marketplace
  • API Connector
  • Version Control & Branching
Pros
  • Genuinely no-code — build a native app from a prompt or template without hiring developers
  • Publishes real native iOS and Android apps to the App Store and Google Play, with submission help
  • Bundles hosting, push notifications and analytics, so a published app needs no separate stack
  • Broad, long-established no-code suite (app builder plus website, chatbot, design and automation) from one vendor
  • Annual billing is ~50% cheaper than monthly
  • 6M+ builders, 8M+ apps and 8,000+ plugins make it one of the most mature, battle-tested no-code ecosystems available
  • Combines an AI app generator (Copilot) with full manual visual control rather than an all-or-nothing choice
  • True native mobile apps (React Native) publish directly to the Apple App Store and Google Play
  • Deep extensibility through the API Connector and plugin marketplace covers most integrations out of the box
  • Handles hosting, security and scaling so there's no separate infrastructure to manage
Cons
  • Pricing is per app per month — building several apps multiplies the cost, unlike per-account no-code tools
  • Removing Appy Pie branding (white-label) is a paid add-on that doubles the plan price
  • Each tier caps monthly app downloads (500/1,000/2,000) with $0.009 per extra download, so a popular app incurs usage charges
  • No permanent free plan — only a free trial, and publishing adds Apple's $99/year and Google's $25 developer fees
  • Template-and-configuration based, so it fits common app patterns better than genuinely custom logic
  • Appy Pie is a broad suite (app builder, website builder, chatbot, design, automation) with separate products and pricing, so it's easy to buy the wrong one or misjudge what a given product includes
  • Its terms auto-downgrade a subscription (yearly to monthly to weekly, then cancel) after repeated failed payments
  • No source-code export — apps stay hosted on Bubble's infrastructure indefinitely, unlike GitHub-exportable competitors
  • Workload Unit (WU) pricing is usage-based and can rise quickly if workflows or database queries aren't optimized
  • Copilot's AI generation is strongest on templated actions and falls short on complex, custom logic
  • Real technical thinking (data types, conditions, privacy rules) is still required despite the visual interface
  • The Free plan is development-only — a paid plan is required just to publish a live app

Which one should you choose?

Appy Pie

Best for: Small businesses, agencies and creators who want an app without developers.

Bubble

Best for: Founders, agencies and teams building complex, data-driven apps — marketplaces, SaaS products and internal tools — who want more manual control than pure prompt-based builders.

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Read the full Appy Pie review

Appy Pie App Builder is a no-code platform for building native mobile apps without writing code — from an AI prompt or a template — and publishing them to the Apple App Store and Google Play. It bundles hosting, push notifications, app analytics (via Google Analytics) and first-time submission support, and is aimed at small businesses, agencies and creators who want an app without hiring developers. Pricing is charged per app per month (not per user or per account), and each tier sets a monthly app-download allowance with per-download overage above it; removing Appy Pie branding for a true white-label app is a paid add-on. App Builder is one product in Appy Pie's broader no-code suite (which also includes website building, chatbots, design and automation), so this entry covers the App Builder specifically. Appy Pie is operated by Appy Pie LLP.

Read the full Bubble review

Bubble pairs an AI app generator, Copilot, with a full visual editor: describe an app to get a working first draft, then refine data, design and workflow logic by hand for anything Copilot can't fully handle on its own. It's a full-stack platform — hosting, database, security and scaling are managed for you — with native mobile apps built on React Native that publish directly to the Apple App Store and Google Play, sharing one backend with the web app. Bubble is one of the most established players in the category: 6M+ builders, 8M+ apps built and an 8,000+ plugin marketplace for connecting to services like Stripe and Google Maps via its API Connector. Pricing runs on Workload Units (WU), a single usage-based metric that aggregates server resource consumption instead of a flat per-seat fee. The trade-off versus newer 'vibe coding' tools: there is no source-code export, so apps stay hosted on Bubble's own infrastructure for the life of the project.