Make vs Zapier AI

A side-by-side look at Make and Zapier AI — pricing, features and where each one wins. Both are reviewed independently on Curata AI.

MakeZapier AI
SummaryVisual AI automation platform for building workflows and AI agents across 3,000+ connected apps.The most popular no-code automation platform, now with AI actions and agents.
PricingFreemiumFreemium
CategoryAutomationAutomation
PlatformsWebWeb
Key features
  • Visual Scenario Builder (drag-and-drop)
  • AI Agents & Prompt-Based Building
  • 3,000+ App Integrations
  • Routers & Complex Branching Logic
  • Custom Variables & Full-Text Log Search
  • Enterprise Governance (SSO, SOC 2/3)
  • 7000+ Integrations
  • AI Actions
  • Agents
  • Tables
Pros
  • Visual builder makes complex branching logic genuinely readable, not just a chain of linear steps
  • 3,000+ app integrations cover most real-world automation needs out of the box
  • AI Agents extend Make beyond point-to-point triggers into multi-step, AI-orchestrated processes
  • Real free tier (1,000 credits/month, 2 active scenarios) makes it easy to validate before paying
  • Enterprise-ready governance (SSO, SOC 2/3) supports larger, regulated organizations
  • Largest integration catalog
  • Very approachable
  • Fast to ship
Cons
  • Pricing is credit-based, so heavier or more complex scenarios can consume a monthly allowance faster than a simple task count suggests
  • Steeper learning curve than a purely linear automation tool once scenarios use routers and complex branching
  • The Free plan's 2-scenario cap and 15-minute run interval are restrictive for anything beyond testing
  • Some advanced features (custom functions, full enterprise app integrations) are reserved for the Enterprise tier
  • Pricing scales quickly with tasks
  • Less customizable than n8n

Which one should you choose?

Make

Best for: Operations, IT and RevOps teams who need Zapier-level polish with n8n-level flexibility for complex, branching automations.

Zapier AI

Best for: The most popular no-code automation platform, now with AI actions and agents.

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Read the full Make review

Make (formerly Integromat) is a visual AI automation platform for building and managing automations and AI agents — visually with its drag-and-drop scenario builder, in code, or from a prompt. It sits between Zapier's simplicity and n8n's raw power: complex branching, routers, data manipulation and AI modules are all first-class, with 3,000+ pre-built app integrations covering everything from Slack to Salesforce. Beyond point-to-point automation, Make's AI Agents let teams orchestrate multi-step, AI-driven processes across their stack, with an execution log, custom variables and enterprise governance (SSO, SOC 2/3) available on higher tiers. Pricing runs on a monthly operations credit allowance rather than a flat per-zap fee, scaling from a real free tier through Core, Pro, Teams and a custom Enterprise plan.

Read the full Zapier AI review

Zapier remains the reference no-code automation tool with the largest integration catalog. AI Actions let non-technical users drop LLM steps into any workflow, and Zapier Agents turn plain-language descriptions into working automations. Best when integration breadth matters more than deep customization.