Make
★ Editor's PickVisual AI automation platform for building workflows and AI agents across 3,000+ connected apps.
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CurataHub Score
TL;DR
- What it does
- A visual AI automation platform for building workflows and AI agents across 3,000+ connected apps — drag-and-drop, in code, or from a prompt.
- Best for
- Operations, IT and RevOps teams who need Zapier-level polish with n8n-level flexibility for complex, branching automations.
- Price
- Free plan with 1,000 credits/month and 2 active scenarios; paid plans from $9/month (Core) up to $29/month (Teams), plus custom Enterprise pricing.
- Verdict
- A genuinely capable middle ground between Zapier and n8n — worth it for teams whose automations have outgrown simple linear triggers but don't want to self-host.
About Make
Make (formerly Integromat) is a visual AI automation platform for building and managing automations and AI agents — visually with its drag-and-drop scenario builder, in code, or from a prompt. It sits between Zapier's simplicity and n8n's raw power: complex branching, routers, data manipulation and AI modules are all first-class, with 3,000+ pre-built app integrations covering everything from Slack to Salesforce. Beyond point-to-point automation, Make's AI Agents let teams orchestrate multi-step, AI-driven processes across their stack, with an execution log, custom variables and enterprise governance (SSO, SOC 2/3) available on higher tiers. Pricing runs on a monthly operations credit allowance rather than a flat per-zap fee, scaling from a real free tier through Core, Pro, Teams and a custom Enterprise plan.
See Make alternatives, or the Make vs n8n comparison.
Why we recommend Make
- Visual scenario builder makes complex branching logic readable and maintainable, not a black box
- 3,000+ integrations plus AI Agents cover both simple triggers and multi-step AI-orchestrated processes
- Real free tier and affordable $9/month Core plan make it accessible before scaling spend
- Enterprise governance (SSO, SOC 2/3) supports larger teams without switching platforms
- Approved affiliate program with a straightforward registration link
Best use cases for Make
Automate cross-app business processes
Connect 3,000+ apps — CRM, finance, support, marketing — into branching workflows that handle real conditional logic, not just linear triggers.
Orchestrate multi-step AI agents
Build AI Agents that reason across steps and connected apps, going beyond a single automation trigger into a coordinated process.
Build automations visually or by prompt
Start from the drag-and-drop scenario builder or describe what you want in a prompt, without needing to write integration code.
Scale automation governance in an enterprise
Add SSO, SOC 2/3 compliance and admin controls on Teams and Enterprise plans as automation use grows beyond a single team.
Replace manual data handoffs between tools
Route data automatically between systems that don't natively integrate, using Make's routers and data-mapping tools.
Share reusable automation templates across a team
Create and share scenario templates on the Teams plan so common workflows don't need to be rebuilt from scratch.
Key features, explained
- Visual Scenario BuilderDrag-and-drop workflow canvas makes branching logic and data transforms visible and editable without writing code.
- AI AgentsBuild and orchestrate multi-step AI-driven processes across connected apps — visually, in code, or from a plain-language prompt — not just single-step triggers.
- 3,000+ App IntegrationsPre-built connectors cover the vast majority of common business apps, from Slack and Salesforce to niche internal tools via HTTP/webhooks.
- Routers & BranchingNative conditional routers and complex branching handle real business logic that a linear, single-path automation tool would need workarounds for.
- Enterprise GovernanceSSO, SOC 2/3 compliance and admin controls on Teams/Enterprise plans make Make viable for regulated or larger organizations, not just solo operators.
Who Make is best for
More features
- ✓Routers & Complex Branching Logic
- ✓Custom Variables & Full-Text Log Search
Platform
Pros
- +Visual builder makes complex branching logic genuinely readable, not just a chain of linear steps
- +3,000+ app integrations cover most real-world automation needs out of the box
- +AI Agents extend Make beyond point-to-point triggers into multi-step, AI-orchestrated processes
- +Real free tier (1,000 credits/month, 2 active scenarios) makes it easy to validate before paying
- +Enterprise-ready governance (SSO, SOC 2/3) supports larger, regulated organizations
Cons
- −Pricing is credit-based, so heavier or more complex scenarios can consume a monthly allowance faster than a simple task count suggests
- −Steeper learning curve than a purely linear automation tool once scenarios use routers and complex branching
- −The Free plan's 2-scenario cap and 15-minute run interval are restrictive for anything beyond testing
- −Some advanced features (custom functions, full enterprise app integrations) are reserved for the Enterprise tier
Tags
Frequently asked questions
What is Make?
Make (formerly Integromat) is a visual AI automation platform for building workflows and AI agents across 3,000+ connected apps — visually, in code, or from a prompt.
Is Make free?
Yes. The Free plan includes 1,000 operations credits per month, up to 2 active scenarios, a 15-minute minimum run interval and 5MB max file size.
How much does Make cost?
Core is $9/month (10,000 credits, unlimited scenarios), Pro is $16/month (priority execution, custom variables), and Teams is $29/month (team roles, shared templates, unlimited users), all at the 10k-credit tier shown. Enterprise pricing is custom. Annual billing saves 15% or more.
Does Make support AI agents, not just automation?
Yes. Beyond point-to-point automation, Make's AI Agents let you orchestrate multi-step, AI-driven processes across connected apps.
How does Make compare to Zapier and n8n?
Make sits between the two: it's more visual and approachable than n8n's node-based, more developer-oriented builder, but offers more flexible branching logic and typically better pricing at scale than Zapier.
How many integrations does Make support?
Make lists 3,000+ pre-built app integrations, plus HTTP/webhook modules for connecting virtually any API.
Is Make suitable for enterprises?
Yes. Teams and Enterprise plans add SSO, SOC 2/3 compliance, custom functions and dedicated support for larger, regulated organizations.
Can I build automations without writing code?
Yes. Make's core builder is a no-code, drag-and-drop visual canvas, though it also supports code-based and prompt-based building for more advanced use.
Alternatives to Make
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